In case you haven't heard, nearly one half of employers are now using social media profiles as part of their employee search. Also, about 8 percent of employers have fired their employees based on something they read on social networking sites. So what does this mean to you?
I know we're all used to using Facebook as a way to keep in touch with friends and show off all those wild and crazy parties we're having on the weekend, but if you're serious about your job search, you need to get serious about your profiles.
All of you online profiles should be representative of you and the employee that you want to be. No exceptions. Dan Schawbel has a great blog about personal branding that I recommend if you're unsure how to use social media as a professional (or professional wannabe). He has some great tips about making your image consistent across different profiles, and if I haven't convinced you, he can tell you how important a personal brand is.
Basically it's time to suck it up and throw any other online image out the window. Be you, but be professional.
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